For the second year in a row, parts of Japan are heading for the Golden Week holiday season under the cloud of a state of emergency for the coronavirus. Shoppers and travelers are once again facing strict semi-restrictions on movement.
The country’s third emergency, which will last for at least 17 days from Sunday to May 11, is expected to have a dramatic impact on the industry that normally expected a rich Golden Week vacation before. ..
The four prefectures of Tokyo, Osaka, Hyogo, and Kyoto make up the majority of Japan’s population and are also known as popular tourist destinations. However, travel demand for four people remains low and will have another impact on the tourism industry.
At a press conference on Friday, Yuriko Koike, the governor of Tokyo, called for compliance with the measures and urged people outside the capital to refrain from visiting as much as possible.
“I would like to ask the people of Tokyo again. Be sure to stay home. Also, please cancel or postpone your travel plans or return visits,” Koike said.
However, Koike may not have to worry too much about visiting the capital outside of it.
Travel agency JTB Corp. According to a recent survey by, consumers are not just in the mood for travel.
According to an online survey of 20,000 people between April 9th and April 14th, only 10.3% said they would or might travel during Golden Week. .. In the 2018 and 2019 polls, the numbers for the same question were more than double that, at 25.2% and 26.3%, respectively.
Even among those who said they might travel, 67.8% said their trip would be one or two nights.
Local media with the hotel Ryokan At inns nationwide, reservations for Golden Week were canceled one after another.
Tourism Minister Kazuyoshi Akaba said on Friday that he would extend the deadline for financial assistance programs for people traveling in the prefecture until the end of this year.
The subsidy up to 7,000 yen per night was scheduled to end in May, but the ministry decided to continue this because the prefectures affected by the virus could not actually start the travel program.
The third state of emergency in the country will also be bad news for department stores already suffering from a pandemic collapse.
Unlike the second state of emergency, large shopping facilities such as department stores are now required to be closed to more restrict the movement of people.
Isetan Mitsukoshi Holdings announced on Saturday that it will continue to open its food and cosmetics section and other services at four department stores in Tokyo, but will close all other sections. Tokyu Department Store also said it will endeavor to open some of its food and cosmetics departments and restaurant areas and close all other stores in its major stores in Tokyo.
At facilities with a floor area of over 1,000 square meters, such as department stores and shopping centers, the government pays 200,000 yen a day in response to a request to close the facility. However, this amount is widely expected to be small when compared to the impact on sales and costs.
The first state of emergency that occurred in April and May last year caused many department stores to shut down and depress profits.
Takashimaya Co., Ltd. has a net loss of 33.9 billion yen for the first time in 17 years in 2020, J. J. Front Retailing recorded a net loss of 26.1 billion yen for the first time since its founding after the Daimaru merger. In 2007, he was a Matsuzakaya department store operator.
Information added from Kyodo
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